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S3 Ep72: Let Your Story Roar - with Hilary Salzman

Season #3 Episode #72

How often do you use storytelling in your business? Perhaps often. But how often do you share your story, and how does it make you feel when you do? For many small business owners, it makes us feel vulnerable, and we lose confidence in using our voices in the way that feels right for us.

Luckily, this month’s guest author is here to help us.

Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently. 

Her debut nonfiction book, ‘The Roar of Her Story—How To Tell Everyday Stories to Attract Your Dream Clients and Build a Business That’s Unapologetically You,’ reflects a much-needed shift from #girlboss culture towards a more authentic, fulfilling approach to business. 

It encourages women to set their own personal benchmarks for success, empowers them to make meaningful life changes and provides practical advice on building a brand story that reflects their true selves.

During our fantastic conversation, we talk about:

  • Why do more women in business need to use storytelling on the regs, and why can we feel so vulnerable to doing so?
  • How we can overcome the fear and start to tell our stories to our customers and clients - in a way that feels right for us and benefits our businesses!
  • Why our past experiences can impact how we show up and talk about ourselves and our businesses - and what the younger generation may be doing differently on this front!
  • Hilary’s publishing journey and how she finally found the right ‘home’ for her book with a publisher who really 'got' what she was trying to do with her book.
  • Why it’s so important to build a writing team to support you but recognising that this group of people needs to be carefully curated to avoid derailing your progress!

And so much more!

This is a brilliant conversation - one of my all-time favourites, actually - and so I hope you enjoy listening to it as much as I loved having it.

Connect with Hilary and her book:


Further resources from me

  • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.

Connect with Steph:

Website: https://stephcaswell.com/

Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

LinkedIn: https://www.linkedin.com/in/stephcaswell/

If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
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Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

Apple Podcasts 
Spotify
Amazon Music