S2 Ep33: Irresistible Introductions: Hooking Your Reader From Page One

Season #2 Episode #33

Writing the introduction to your business or non-fiction book is one of the hardest parts of the writing process. How do you do it? What should you include? When is the best time to write it? 

When working with authors, it’s often the introduction that we work on the most because it’s so important to get it right! 

In this episode, I share some advice to help YOU with yours so you can avoid being overwhelmed and confused and get crystal clear on the most important aspects of writing one.

During it, you’ll learn:

  • How to structure your introduction - the three non-negotiables I teach everyone to include. 
  • What the introduction is actually for, and why it’s essential to hook your reader from the very first sentence.
  • One simple yet crucial tip to make the whole process easier - you won’t believe how much of a difference it makes!

And so much more!

Writing introductions is hard; there’s no denying it. But once you learn the key elements that make up a thought-provoking and entertaining one, you’ll be well on your way to success. 

I hope you enjoy listening!

Further resources:

  • You can listen to more about getting feedback on your writing by reading this blog post here.

  • If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
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  • Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth.


Steph’s books:

  • Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Connect with Steph:

Website: https://stephcaswell.com/

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*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.