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S2 Ep32: Market Research for Non-Fiction Books

Season #2 Episode #32

Often, when we hear the phrase ‘market research,’ it sounds as appealing as a trip to the supermarket to do the weekly food shop. You know you have to do it, but it’s not the most exciting way to spend a Tuesday. 

However, when it comes to writing a successful non-fiction book in your niche, it’s crucial. After all, you want to write a book your readers will love, right? So, how can you complete your market research without it becoming a yawnfest? 

You’ll get all the advice you need in this week’s episode.

During it, you’ll learn:

  • What we can learn from coffee shops when conducting market research - and why you don’t even need to leave the sofa to seek out what your target readers want.
  • How to use book reviews from your competition to your advantage and make your book even better.
  • Why it’s not all about industry trends and how your current audience is the ticket to writing a book people actually want to read.

And so much more!

Market research is an integral part of writing a book - without it, you’re starting from a difficult position, and it can impact the book you end up writing. By following the advice in this episode, you can then create a strategy to reach your target audience and maximise your sales potential.

I hope you enjoy listening!

Further resources:

  • You can listen to more about getting feedback on your writing by reading this blog post here.

  • If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
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  • Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth.


Steph’s books:

  • Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Connect with Steph:

Website: https://stephcaswell.com/

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Twitter https://twitter.com/stephcaswell_

Use #creatinghappywriters

Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

Apple Podcasts 
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*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.