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S2 Ep29: Email Marketing for Authors - Making It Work For You

Season #2 Episode #29

Email marketing is one of - if not the - most important parts of your writer brand. To effectively sell books over the long term, you can’t just rely on social media. Building a list of fans and readers away from these popular platforms is necessary if you want long-term success. 

But what should your author newsletter cover? What should it be about? How often should you send emails to your list?

You’re about to find out in this episode.

As you listen, you’ll learn:

  • Why you must build your list of followers away from social media and how you can engage them to join yours.
  • Ideas for content you could include in your regular email newsletter to bring people on your writing journey.
  • How to make writing email newsletters manageable for you and your workload!

And so much more!

As writers, we must embrace email marketing to build a community that actively looks forward to our books and keeps them engaged with our work. It can feel overwhelming to know where to start or how to include book-related news into your existing newsletter. By the end of the episode, you’ll have ideas on how to build an email newsletter that works for you and your audience.

I hope you enjoy listening!

Further resources:

  • You can listen to more about writing your first draft by reading this blog post here.

  • If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
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  • Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche.


Steph’s books:

  • Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Connect with Steph:

Website: https://stephcaswell.com/

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Twitter https://twitter.com/stephcaswell_

Use #creatinghappywriters

Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

Apple Podcasts 
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Amazon Music

*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.