That blank page staring back at you isn't just intimidating – it's entirely unnecessary. In this episode, I reveal why your content archives are the overlooked treasure trove that will transform your book-writing process.
After eight books and countless first drafts, I've learned that starting from scratch is often the least efficient path to authorship. Especially when the brilliant content you need might already be sitting in your Google Drive, gathering digital dust.
What you'll discover:
- Why we've been conditioned to believe writing a book means starting with nothing (and why that's absolute rubbish)
- Where to find those forgotten gems hiding in plain sight (podcasts, blogs, newsletters, workshops, and places you've likely forgotten about)
- How most business authors already have three-quarters of their book written without realising it
- Why copying and pasting isn't cheating, it's strategic brilliance (and how seeing 1,000+ words magically appear on your document feels like finding money in an old coat pocket)
- Why the real art happens in the editing, not the initial draft
The more authors I work with, the more I witness the same revelation: that overwhelming mountain of a book project becomes instantly more manageable when you realise you've been scaling it gradually for years. Your archives aren't just scraps of content – they're the building blocks of your book, already shaped by your voice and tested on your audience.
Ready to transform your book-writing experience from daunting to doable? Listen to the full episode to discover exactly how to mine your content archives and write your book in 2025 – without the unnecessary struggle of starting from zero.
Further resources from me
- Book Strategy Hour - all info and link to book is here
- Happy Writers Hub - The Happy Writers Hub - all info and link to join is here
- Sign up for the Write Stuff newsletter here.
- My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
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